Hi, I’m Federico Conti Picamus, a graphic designer and illustrator currently based in Milan, Italy.
My practice is based on the belief that graphic design is a means to convey strong narratives. It has to be exciting, strong, bold, unpredictable and able to adapt to any situation’s need.
Thanks to my background as a book designer and image maker, storytelling lays at the core of my work. Intertwining words and images allows me to fire up imagination, connections, ideas in the mind of the user (or the reader). The designer is the invisible director behind the visual alchemy that fills our everyday life.
(It’s mostly about doodles.)